Event Strategy Development & Evaluation

Hosting important sports events can bring a wide range of attractive benefits to the host city, both short and long term.  But without a focused event strategy it will be difficult for any host city to make the right choices between the various hosting opportunities and to effectively activate and execute the event.

We work with sports commission and CVB leaders to create powerful event attraction and hosting strategies. From developing strategic objectives to designing integrated event options, we partner from inception through delivery. 

Our work ensures that clients not only choose the right event but also understand how to get the maximum benefit from hosting it.

Our core services include:

• Event and sports tourism strategy

• Event feasibility and evaluation

• Event income and expenditure planning

• LOC and organizational planning